naming & concepts
Copywriting for new product launches
When brands bring new products to market, as a freelance copywriter I help them connect with the French mindset.
Brands like innocent: when they decided to launch a new range of super juices in France, like bright spark and skip to the beet, they knew they’d need French names with the playfulness and wit to match. We devised a range of names that tap into French culture and recreate the brand’s distinctive playful nature and tone of voice.
Or brands like Apple, where I work directly with the creative director to help develop and flesh-out campaigns for France.