naming & concepts

When brands bring new products to market, as a freelance copywriter I help them connect with the French mindset.

Brands like innocent: when they decided to launch a new range of super juices in France, like bright spark and skip to the beet, they knew they’d need French names with the playfulness and wit to match. We devised a range of names that tap into French culture and recreate the brand’s distinctive playful nature and tone of voice.

Or brands like Apple, where I work directly with the creative director to help develop and flesh-out campaigns for France.

Brands      

innocent
Little Moons
Apple